Risk Tolerance
How much are you willing to lose?
Every investment firm you talk to is going to ask you about your risk tolerance. This might be done with some kind of questionnaire depicting different possible investment gain and loss scenarios using graphs or short stories and some personal information about you. The result is usually a score with 1 being conservative and 10 being aggressive and you (like most other people) scored a 5 or 6.
“Congratulations, you scored 6, so that means you are willing to accept a loss of “x” percent of your principal. Let’s get started!”